For intense hydration and pout maximization-- Milani Keep it Full. This semi-sheer, high gloss plumper applies like butter, with a slight cooling sensation for a natural plumping effect. Formulated with a plumping peptide complex, lip-loving oils, and Hyaluronic Acid, this ultra-nourishing formula helps deliver max moisture with a lightweight, non-sticky feel. With the perfect amount of sheer color, shine and plumping for naturally enhanced looking lips, no wonder Milani Keep it Full is Americas #1 lip plumper!*
*Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7/15/2023.
For best results, exfoliate lips before use -- lip plumper gloss works best on smooth, clean and hydrated lips. Begin at the Cupids bow and glide the applicator across lips in a strong crisscross pattern. Proceed to apply along the outer edge of the lips, ending at the corners. Repeat on the bottom lip.
Polybutene, Hydrogenated Polyisobutene, Isostearyl Isostearate, Polyglyceryl-2 Tetraisostearate, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Synthetic Beeswax, Caprylic/Capric Triglyceride, Mica (Ci 77019), Dicalcium Phosphate, Stearalkonium Bentonite, Ethylhexyl Palmitate, Menthone Glycerin Acetal, Propylene Carbonate, Tribehenin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Ricinus Communis (Castor) Seed Oil (Ricinus Communis Oil), Sorbitan Isostearate, Sodium Hyaluronate, Lactic Acid, Hydrogenated Castor Oil, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Tin Oxide, Silica, Palmitoyl Tripeptide-1, Tocopherol.
+/- May Contain: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 7 Lake (Ci 15850), Red 28 Lake (Ci 45410), Blue I Lake (Ci 42090), Carmine (Ci 75410), Yellow 5 Lake (Ci 19140). Red 6 (CI 15850), Red 6 Lake (CI 15850), Yellow 6 Lake (CI 15985)
| Colour |
Beige/ Nude |
| Finish |
Glowing,Shimmering |
| Texture |
Liquid |
| Ingredients |
Hyaluronic Acid |
| Characteristics |
Cruelty Free |
