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Mild formula shampoo suitable for all hair types. Gently cleanses the hair with a luxurious lather experience. Restores softness and shine for healthy-looking, smooth-feeling hair. ? Up to 30% softer hair* ? Gently cleanses without stripping moisture ? Formulated with 91% ingredients of natural origin ? Free from sulfates and silicones ? Vegan – no animal-derived ingredients ? Dermatologically tested ? Gentle on hair and scalp ? Commitment to no animal testing** *When using the Renewing Shampoo and Conditioner vs. a non-conditioning shampoo. **The Wella Company is a member of the International Collaboration on Cosmetics Safety.